Evaluation Insitutuions and Audience

The kind of media institution that would distribute my magazine would be an independent institution as that drum and bass isn't that big a genre and drum and bass magazine are even less popular so there would not be a lot of money involved in distributing this magazine for a big corporate media distributor.

The target audience for my media product is made up of mainly men but women as well, aged 16 to 35. They listen to other variants of drum and bass on mp3 players and ipods but they like listening to music live at clubs and raves because of the atmosphere and excitement. My target audience wears brands like quiksilver, element, etnies and animal. To create there image, because it is comfortable and looks good. They are in to technology like apple, ipods, computers and expensive headphones to listen to there music on. In there free time they socialise with there friends outside or at each others friends house. They like sports but do not participate in many. The sports that they like are not real mainstream sports, they include skate boarding, bmxing and ice hockey. They go on holidays to places in the UK, or to Ibiza to go to clubs and listen to the main big shot Dj’s.

I addressed my audience by the simple straight to the point layout of my front cover. The front cover only has on it what my target audience want to see on it, which are artists and bands name and a free cd. In relation to my double page spread I addressed my audience by only including what they would most want to see in this genre of music magazine which an interview with the band and I made the questions so that the reader can find out facts about the bands and get to know them more as all my target audience want to do is be very knowledgeable about there favourite bands and artists I also included an album release in the double page spread which I think a has reinforced the my point that I addressed the target audience.

Evaluation Conventions and representations

My media product uses conventions of real media products in the way that I have a very simple layout of my front cover like real life drum and bass magazines: in the way that there is just one main picture as the background, a logo, couple of strap lines and one main feature on the front cover. All of these components on my front cover follow the conventions of magazines that I have researched. My contents page challenges real life contents page in that I have laid it out how most contents pages are but, I have put everything on an angle so it looks like it is on two walls which I think pushes the conventions of the media product. I think my double page spread fits with the conventions of real media products and doesn’t do anything to challenge the conventions which I am happy with.

My media project represents the target audience group that reads my genre of magazine by fitting with the codes and conventions of the drum and bass genre. It also represents them by only featuring what I learnt from my target audience researches, which are things like things about technology and the artists.

Media texts

This is my front cover of my drum and bass magazine i have chose to keep the layout very simple as i have learnt from my research. I am very happy with the final finish of my front cover but i will fully evaluate this in my final evaluation in a later blog post.





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This is my contents page i have been influenced a lot by the contents pages that i reviewed in my research as i think they were very good examples of well laid out contents pages


This is my double page spread i am very pleased in how this turned out as i think it has a very professional look to it.

Planning

Magazine name – Bass Line.

Front cover – on the front cover I will have a picture of a new up and coming drum and bass artist. The picture will be a long to mid shot and feature him at work on a new project at a mixing station. I will have a headline in big bold text telling the read what about who the person on the front cover is and why is he being featured. I will also have a few other smaller headlines of other stories featured in the magazine. From what I have learnt from my target audience I will have a price draw to win a load of high tech music equipment.

Fonts – these are all of the fonts available to me in photo shop that could fit my chosen genre



I will use this picture of an equalizer for the basses of my logo of my magazine. I think this is a very relevant logo as it is an equalizer which is linked to with music and I have learned from my target research that my target audience like gadgets and all the technical side of music so they will find it very appealing.

Target audience

The target audience of the drum and bass genre is made up of mainly men but women as well, aged 16 to 35. They listen to other variants of drum and bass on mp3 players and ipods but they like listening to music live at clubs and raves because of the atmosphere and excitement. My target audience wears brands like quiksilver, element, etnies and animal. to create there image, because it is comfortable and looks good. They are in to technology like apple, ipods, computers and expensive headphones to listen to there music on. In there free time they socialise with there friends outside or at each others friends house. They like sports but do not participate in many. The sports that they like are not real mainstream sports, they include skate boarding, bmxing and ice hockey. They go on holidays to places in the uk, or to Ibiza to go to clubs and listen to the main big shot Dj’s.

Questionnaire results

lifestyle
Kingswood, St George, Hanham, Brislington, Henleaze
House
Collage studying A levels working full time
meet up with friends, go to clubs go to house parties
music channels
Element, etnies, quiksilver, animal,
chips and egg friend rice, McDonalds, Kfc
Cornwall, Devon, Ibiza
single, in a relation ship, single, single, in a relation ship
rugby, ice hockey, skate boarding, bmxing
buy an Ipod, buy some headphones, loads of drum and bass music

Music
Metal, heavy metal, indie, trip hop, techno, grunge
Addicted to bass 2009, drum and bass arena presents Dj hype, fatboy slim why try harder.
Dj hype, Dj zinc, drum disciples, nirvana
trinity, cream

Questionnaire

Now I will devise a questionnaire to discovery everything about my target audience and build up an image of the people who would read drum and bass magazines this will help me to know what to put on my magazine.

lifestyle
In what area of Bristol do you live in ?
Do you live in a flat, house, bungalow ?
Do you go to collage, university, of pre 16 school ?
What do you do in your free time ?
what are your favourite television shows ?
what brands of clothing do you wear ?
what is your favourite meal ?
where do you go on holiday ?
are you single, married, or in a relationship ?
do you like any sport, do you watch it on television or participate in any sport ?
if you won a hundred pounds what would you do with it ?

Music
other than drum and bass what other genres of music do you like ?
what was your last album you bought or downloaded ?
favourite artist, or Dj ?
favourite venue ?

Magazine spreads

very simple layout

mostly text

very few colours

only a couple of pictures if any at all

focuses mainly on the writing

two colours maximum

big blocks of text

contents page research

Introduction to the magazine

pictures have a strap line accompanied with them

Main article takes up a ¼ of the page

4 colours used

Nice clean plain background

Contents on the right. Titles are highlighted

This is quite chaotic contents page

Contents page research

Big clear contents logo

Picture corners are rounded to give it a smoother look

Pictures are numbered

Only 3 colours used.

very simple layout Writing on the left and pictures on the right

Clear plain background

Main articles in the pictures

Contents page research

Only three colours used.

All the pictures are numbered

Its has a very simple layout. Writing on the left and the main articles featured in the pictures

Big logos of the contents and name of the magazine

The biggest picture is the main article. On the listing on the side it says exclusive.

Very plain background. it works well

Dubstep magazine research

The similarities between all of the Dubstep magazines are that: They have one main picture of an artist or artists like the same as the drum and bass magazines but the picture is a long shot on the front cover, and then have a strap line to accompany the picture this is showing that these people are the main story of the magazine but as opposed to the drum and bass magazines the artist featured on the front cover are doing something .The strap line layout is also similar to the drum and bass magazines, as there is a list of artists that are also featured in the magazine. The logo is either spread across the top of down the left side. But generally there is not a lot of writing in the front cover.

Drum and bass magazine research

The similarities between all of the drum and bass magazines are that: They have a mid-shot to close-up shot of an artist or artists on the front cover, and then have a strap line to accompany the picture this is showing that these people are the main story of the magazine. Below the main strap line, there is a list of artists that are also featured in the magazine. There is a logo in the top left corner. But generally there is not a lot of writing in the front cover.